 |  |  |   | |  |
| | Optimisation and mapping to power your business | |
 |
 | |
Demographic and Business Data - Australia & New Zealand | | | | |
CAMEO Census and profiling, Australia | £6,000 | | | | | | Detailed CAMEO local country profile at collector district level, containing a wide variety of data variables including household income, qualifications, car ownership, languages spoken, ethnic origin, indigenous population, temporary residents, industry sector and employment type. CAMEO utilises the Household Expenditure Survey compiled by the Australian Bureau of Statistics to classify households into 9 main groups, subdivided into 40 neighbourhood categories. Typical groups include “wealthy families in detached properties” and “less affluent neighbourhoods nearing & enjoying retirement”. The number of groups and categories varies in each country and to facilitate meaningful comparisons with areas in other countries, CAMEO International codes are also included to allow users to link the national specific code across a range of countries, enabling the analysis of consumer types across the global marketplace. The annual multi-user, single site licence includes updates. | | | |
CAMEO Census and profiling, New Zealand | £6,000 | | | | | | Detailed CAMEO local country profile for meshblock levels, containing a wide variety of data variables including; household income, qualifications, car ownership, adult age, child age, ethnicity, marital status, industry sector, employment status, and social class. CAMEO utilises the latest New Zealand census to classify households into 7 main groups, subdivided into 29 neighbourhood categories. Typical groups include “affluent families” and “less affluent rural communities”. The number of groups and categories varies in each country and to facilitate meaningful comparisons with areas in other countries, CAMEO International codes are also included to allow users to link the national specific code across a range of countries, enabling the analysis of consumer types across the global marketplace. The annual multi-user, single site licence includes updates. | | | |
Business counts, Australia | £10,000 | | | | | | The D&B database includes businesses ranging from sole traders, to multinationals, from headquarters to single locations and branches. As is usual with mapping licences, there is a restriction on the use of data which prevents use of the full address information for mailing purposes or to contact the companies. Price given is for Australia - call to check availability. Annual licence. | | | | |
|
 |
 |