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 Demographic and Business Data - North America | | | | |
GfK Purchasing Power USA & Canada | £16,920 | | | | | | To create catchment areas, measure market potential or analyse and optimise sales territories, use this data which is based on the most detailed postcode level available. Purchasing Power provides an important indicator of the consumption potential of the population living in an area. The following statistics are used in calculating purchasing power: income from self-employment (including tourism), income from non self-employment, income from agriculture and forestry (including government assistance), income from rental properties and leases, income from capital assets and income from transfer payments (unemployment payments, retirement pensions, old age pensions, child benefit payments, support payments). Fields provided: population, number of households, purchasing power index per inhabitant, purchasing power index per household, purchasing power per area in millions of euros, purchasing power per inhabitant in euros and purchasing power in thousands per area. Perpetual licence. | | | | | |
Dun & Bradstreet Business database, North America | £10,000 | | | | | | | Canada (over 1 million records) | £10,000 | | | | USA (over 16 million records) | £40,000 | | | | | |
CAMEO Census and profiling, USA | £11,250 | | | | | | Detailed CAMEO local country profile at Census Tract level features a range of geodemographic variables, such as household income, poverty status, family composition, marital status, household size, property value, education, ethnic origin, migration, and housing tenure. CAMEO classifies the households into 9 main groups subdivided into 52 neighbourhood categories. Typical groups include “less affluent young households” and “comfortable mixed neighbourhoods”. The number of groups and categories varies in each country and to facilitate meaningful comparisons with areas in other countries, CAMEO International codes are also included to allow users to link the national specific code across a range of countries, enabling the analysis of consumer types across the global marketplace. The annual multi-user, single site licence includes updates. |  | | | | CAMEO, USA |
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CAMEO Census and profiling, Canada | £9,000 | | | | | | Detailed CAMEO local country profile at Dissemination Block level, features a range of geodemographic variables, such as household size, household composition, ethnic minority, immigration / language, household income, welfare payments, employment status / type, mode of transport, and qualifications. CAMEO uses the latest Canadian Census to classify the households into 11 main groups subdivided into 54 neighbourhood categories. Typical groups include “comfortable mature communities” and “poorer singles in rented housing – many single parents.” The number of groups and categories varies in each country and to facilitate meaningful comparisons with areas in other countries, CAMEO International codes are also included to allow users to link the national specific code across a range of countries, enabling the analysis of consumer types across the global marketplace. The annual multi-user, single site licence includes updates. | | | |
MB Socio-demographic data packs, North America | | | | | | | For demographic profiling in North America, use these data packs sourced from the national census and statistical offices of the individual countries. Data provided at the lowest unit level in each country on population, male/female ratio, household counts, ages in 15-year bands and unemployment (administrative level only). Datasets can be provided individually by country and in bespoke combinations - please call to discuss your requirements. Perpetual licence. | | USA (5-digit postcodes) | £2,750 | | | | Canada (census subdivisions) | £3,350 | | | | | |
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