The most common approach to adding your data to the map is through geocoding (by adding geography to your postcodes to place them on the map) so most users need postcode data to get grid coordinates.
However, corporate data bases have often been collected over many years and postcodes can be out of date, the format is often inconsistent and some records have incomplete addresses. Such anomalies result in records failing to geocode and so important information can be omitted from your analysis.
Address management products enable you to clean and correct addresses in your existing data and to capture correctly new addresses for future use. Use partial or full address input to return correct address, one at a time or in a batch. Web and desktop options are available.
There are two key originators of Address Management data and MapMechanics sales advisors can help you understand which is best for your specific application. To find out more contact us.
Correcting addresses in your corporate database will Increase the number of records which geocode and therefore improve your mapping analysis and understanding of customers. It can also help you make substantial savings on postage and printing of communications which could previously have remained undelivered.
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