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Neighbourhood Classifications - UK | | | | |
P² PEOPLE & PLACES, unit postcode level, UK | £3,975 | | | | | | Profile each of your customers with this powerful neighbourhood profiling system. In this comprehensive people classification, every UK postcode has a P² type (e.g. Working Singles) which reveals what characteristics people who live in this postcode are likely to have. These characteristics include age, income, newspaper and supermarket preference and occupation. Built using 2001 Census data and the Target Group Index (TGI), in partnership with the team who developed Super Profiles, P² is a hierarchical structure, ranked in order of affluence with 14 Trees, 41 Branches and 157 Leaves. Use this dataset to discover more about your customers’ lifestyles and buying habits, find more customers by targeting your marketing to the right people, understand the people in an area to identify the most profitable location for your sites. Updates are provided each time the annual licence is renewed. |  | | | | P² People & Places, unit postcode level (base map and postcodes available separately) |
| | P² PEOPLE & PLACES, unit postcode, GB | £3,475 | | | | | |
P² PEOPLE & PLACES, postcode sector level, UK | £1,975 | | | | | | P2 provides excellent discrimination between areas so you can identify areas in which you are likely to do well, or there is likely to be high demand for or positive response to your product or service offering. In this version of the classification, every postcode sector in the UK has a P² type (e.g. Routine Families) which reveals what characteristics people who live there are likely to have. These characteristics include age, income, newspaper and supermarket preference and occupation. Built using 2001 Census data and the Target Group Index (TGI), in partnership with the team who developed Super Profiles, P² is a hierarchical structure, ranked in order of affluence with 14 Trees, 41 Branches and 157 Leaves. Annual licence. |  | | | | P² People & Places, postcode sector level |
| | P² PEOPLE & PLACES, postcode sector, GB | £1,750 | | | | | |
P² PEOPLE & PLACES, output area level, UK | £3,975 | | | | | | In this comprehensive people classification, every output area in the UK has a P² type (e.g. Struggling Single Parents) which reveals what characteristics people who live there are likely to have. These characteristics include age, income, ethnicity, occupation and housing type. Built using 2001 Census data and the Target Group Index (TGI), in partnership with the team who developed Super Profiles, P² is a hierarchical structure, ranked in order of affluence with 14 Trees, 41 Branches and 157 Leaves. Use this dataset to identify vulnerable and deprived groups, assess health needs, plan your resources and target your marketing to the right people. Call to find out about P² subsets by county, Primary Care Trust or Strategic Health Authority. Annual licence. | | P² PEOPLE & PLACES, output area, GB | £3,475 | | | | | |
PERSONICX GEO, unit postcode level, GB | £11,500 | | | | | | This new behavioural segmentation product enables you to identify which types of people are most likely to buy your product, which parts of the country are likely to be good markets where you could open new outlets, invest more in mailings etc. Personicx is derived from a wide range of data including lifestyle data which draws on some 2500 lifestyle and behavioural variables collected from 1 million consumer surveys and product warranties. Additional attributes have been added from the 2001 census information. The 60 unique clusters are each identified by a 5-character code that identifies affluence, lifestage group and behavioural profile. Use the unit postcode product to profile your own addressed customer or exit survey lists, or use the sector data to profile catchments and potential growth areas. Price given is for an annual multi-user, single site licence. Discounted price applies for extended licence period, £9,500 p.a. for a 3-year licence. |  | | | | PERSONICX GEO at unit postcode level (map base available separately) |
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PERSONICX GEO, postcode sector level, GB | £6,000 | | | | | | Use this sector data to profile catchments and potential growth areas. Price given is for an annual multi-user, single site licence. Discounted price applies for extended licence periods; £5,000 p.a. for a 3-year licence. |  | | | | PERSONICX GEO at postcode sector level (boundaries available separately) |
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ACORN, unit postcode level, UK | £3,675 | | | | | | Use this unit postcode data set to profile your database, understand your customers, identify profitable prospects, evaluate local markets and plan your resources. ACORN which is the first geodemographic segmentation tool developed in the UK is built using a wide range of data sources including the 2001 census and CACI’s consumer lifestyle databases which cover 46 million adults and 23 million households. ACORN groups the entire UK population into 5 categories e.g.“comfortably off”, 17 groups e.g.“secure families” and 56 types e.g.“working families with mortgages”. Price given is for an annual multi-user, single site licence for use with 99,999 customer records. For a larger customer database call for details. | | ACORN, postcode sector, UK | £3,675 | | | | | |
CAMEO, unit postcode level | £7,500 | | | | | | To understand your customers through profiling, perform catchment area and site location analysis, understand market potential and perform statistical analysis and modelling, use this data set which provides all residential postcodes allocated to one of 58 different categories (e.g. “young and older households in housing association and mortgaged homes”). The categories are then aggregated into 10 groups in GB and Northern Ireland (e.g. “poorer family and single parent households”). Using 2001 census, household council tax band and property value data, consumer credit data and various other data sources, CAMEO also includes an international classification which enables users to link the national specific code to a range of countries, providing the means of comparing consumer types across the global marketplace. The annual multi-user, single site licence includes updates. | | | |
CAMEO, postcode sector level | £5,620 | | | | | | This data set provides counts of the number of households in each of the profile groups and categories described in the unit postcode product. The annual multi-user, single site licence includes updates. |  | | | | CAMEO suburban homeowners at sector level (boundaries available separately) |
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CAMEO Financial unit postcode, UK | £5,250 | | | | | | Ideal for assessing credit risk – a key factor influencing an individual’s ability to make payments, CAMEO Financial has been created at unit postcode level (each with an average of just 15 houses) and reflects both the number and value of county court judgements in the postcode. CAMEO Financial is unique in using six years’ history of actual County Court Judgements and Bankruptcies to evaluate the likely credit risk carried by a postcode. Each postcode is assigned one of 43 financial types such as “very low risk retired home owners” or “highest risk young white collar workers". There are seven groups of risk. Group one is “lowest risk” with under 24% of households falling in this group and group 7 is the “highest risk” with over 13% of households in this group. The annual multi-user, single site licence includes updates. | | | |
CAMEO Income unit postcode, GB | £5,250 | | | | | | Income is often a key determining factor in influencing an individual’s purchasing behaviour. CAMEO Income is a powerful discriminator which enables postcodes to be selected on the basis of the household income levels within them. Income is not the only factor used in this classification system – occupation, gender and regionality are all taken into account and the model is calibrated against the family expenditure survey and new earnings survey. The product includes 49 types (e.g. “older mortgagees”) arranged in 8 groups (e.g." many households with an income of over £40K”). The annual multi-user, single site licence includes updates. | | | |
CAMEO Investor unit postcode, UK | £5,250 | | | | | | The CAMEO Investor is a unique postcode scoring model, which has been developed for assessing wealth and financial sophistication. Built from over 13 million actual and up-to-date FT Top 500 Shareholder Registers, the classification offers seven groups ranging from “serious investor” to “disinterested investor” and each postcode is allocated to one of 43 investor types such as “interested investor retired homeowners”. The annual multi-user, single site licence includes updates. | | | |
CAMEO Property postcode sector, GB | £5,250 | | | | | | A unique classification for assessing council tax bands and current property valuations providing a key indicator of affluence. This product provides the average house price for every postcode in GB, providing a key indicator of the wealth and affluence in each area. The prices are compared with national and regional averages to provide an indication of the significance of the value. For ease of use the house values are banded into 24 groups. The annual multi-user, single site licence includes updates. | | | |
CAMEO Unemployment postcode sector, UK | £5,250 | | | | | | This unemployment data set has been built from the latest available Government Unemployment Registers and is provided at postcode sector level. There are 20 groups, each representing 5% of the population. The annual multi-user, single site licence includes updates. | | | |
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