| Using the GIS and digital mapping package supplied by MapMechanics, Peugeot can model the catchments of each of its its franchised dealerships, and can then evaluate its attractiveness by factoring in other aspects such as its visibility, public profile and branding. |
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| Using GeoConcept and NAVTEQ mapping from MapMechanics, along with an application built with a Visual Basic development kit, Peugeot is able to generate maps automatically showing the sales catchment for each dealer, overlaid with recent sales by location. |
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